Welcome back to this week’s episode of the Catapulting Commissions podcast with your host, Anthony Garcia. Our guest today is Ricelli Mordecai, a lifelong hustler from Rio de Janeiro and an author, personal development, and marketing expert with more than 20 years of professional experience. She’s here to break down her assessment techniques and talk about sales, recruitment, and retention.
Ricelli’s book What Dog am I? certainly stands out. The premise of the book is this: there are differing personality types among individuals. This book not only acts as a simple way to assess and understand personalities, but it also nudges us to learn more about who someone really is. Through 4 different breeds of dogs, Ricelli is able to do just that. She can look at a person and know what dog they are–that can tell her a lot about a person. Her book shares what to look for. It’s a simple, yet effective way to understand what motivates people and encourage that behavior to maximize potential.
The first dog in this process is Saint Bernard. This is a laid-back caregiver that is motivated by a cause. These people seek to benefit others and the greater good. They feel like a warm blanket on a cold day. That greater good impacts every choice in their life.
In contrast, the Doberman is the visionary. They seek prestige and profit. Their energy can be a bit scary, but that doesn’t mean it isn’t refined. These individuals see the world as “what’s in it for me.”
Again in contrast, the Labrador is the dreamer. They are motivated by recreation, recognition, and reward. They are collaborators who thrive in situations where they can work alongside others to achieve a goal.
Finally (and in contrast once again), is the German Shepard. They need a sense of completion of a mission. They seek stability, structure, and systems to perform. Their emotional fuel is found in achieving a set objective.
The point is what drives you comes from within, but you can better yourself by becoming more refined. If you try to be something you aren’t, that refinement gets more difficult. You can learn to adapt, but there is a core truth of who you are. There are secondary, additive aspects of personalities that can enhance performance, but you are who you are, no matter the language you’re speaking.
Making that assessment quickly and effectively starts with identifying what people are not. Can you tell by their mannerisms, tone of voice, speed of speech, etc. what they are not? Chances are you can tell if someone is or isn’t a Doberman or Saint Bernard. The process of elimination allows you to get through the layers of who a person is. Think about how they talk about their jobs, their family, and what they do for fun.
Emotional fuel is based on the concept of emotional intelligence. If you don’t know what fuels your passions, you’re in trouble. A ford on the right fuel will run better than a Ferrari. When you dive into the personality types, you cater to what excites the core of what and who they are.