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Send An Email That Will Be Opened: A Guide For Sales Professionals

No one ever said a career in sales would be easy. Addressing a conference room full of skeptical strangers is enough to make anyone’s palms damp. But that’s just the beginning. The sales follow-up is just as important as that initial meeting. The spontaneous phone call, the unannounced visit to a prospect — even the most seasoned sales rep knows those necessary steps aren’t easy. So, rather than subject themselves to more discomfort, some sales reps choose to sit safely behind their desk and bask in the soft glow of the computer screen. And so the drafting of the crafty sales follow-up email begins. It’s a safety net with zero chance of rejection, and too many of us use it.

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