The Psychology of Selling: Understand Human Behavior to Make More Sales

Understanding human behavior is essential for sales leaders and entrepreneurs looking to increase their revenues. Through an exploration of basic and advanced psychology concepts, today’s episode will share practical advice for improving sales results by tapping into customers’ needs, desires, and motivations. 

Catapulting Commissions Podcast invited St. John Craner, founder of Agrarian Marketing and author of “How to Succeed in Rural Sales – The Secrets and Psychology Every Rural Sales Professional Needs to Know.” Tune in to discover key principles of sales psychology that can have a direct impact on your bottom line!

Topics discussed:

  • Psychology of selling 101: The Reactance Theory
  • Using the psychology of sales to survive the sales industry
  • Overcoming rejection using sales psychology
  • Understanding Human behavior
  • How to train your sales team on the psychology of selling
  • Sales psychology 101: the right questions to ask
  • The key principles to sales success
  • Resources on the psychology of sales

Connect with St. John Craner

St. John Craner, founder of Agrarian Marketing and a renowned sales expert from New Zealand. He is also the author of “How to Succeed in Rural Sales – The Secrets and Psychology Every Rural Sales Professional Needs to Know.”  He’s mastered the art of effectively influencing people in his role as a salesman – something he loves teaching others about.

To find out more about St John and connect or follow him on LinkedIn and the many articles he shares on sales psychology: www.linkedin.com/in/stjohncraner

To get a FREE copy of St John’s “How To Succeed In Rural Sales” Ebook visit: www.ruralsalessuccess.com 

Or visit his rural sales and marketing training company website: www.agrarian.co.nz

Ready to close more deals and take your sales skills to the next level?

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Click here and request a free strategy call today and get started on your journey to catapulting commissions!